The Canadian Association of Orthodontists (CAO) Annual Session is heading to St. John’s, Newfoundland and Labrador this September, and we’ll be there too!
The CAO Annual Session brings together orthodontic professionals from across Canada to connect, learn, and share ideas. Swing by our booth #40 to meet the team, say hello, and learn more about what’s happening across our network.
And while we’re there, Corus Chief Performance Officer Tracy Moawad will take the stage to explore how practices can intentionally design a patient experience that builds trust, strengthens teams, and drives long-term growth. Check out the details below!
Designing the Optimal Patient Experience: From First Contact to Long-Term Loyalty
11:30 AM – 12:20 PM
In today’s increasingly competitive orthodontic landscape, patient experience is more than a nice-to-have. Every interaction, from the first phone call to retention and referrals can influence patient satisfaction, trust, case acceptance, and long-term loyalty.
In her session, Tracy will share practical strategies for identifying key patient touchpoints, uncovering operational gaps, and aligning teams around a consistent, high-quality patient journey.
Drawing on more than 25 years of experience in orthodontic operations, practice management, and leadership development, Tracy brings a real-world perspective to creating experiences that work for both patients and teams.